Understanding SEO, or search engine optimization, is an integral part to any business. A clear understanding of SEO and its trends leads to successful content marketing. The year 2015 brought a lot of change especially surrounding the topic of SEO. Search engines are thought to be getting “smarter,” sites became more mobile...
This past week LinkedIn’s CEO, Jeff Weiner, announced that their mobile app would be receiving a redesign, entitled, “Project Voyager”. This will be the first redesign of the app sense its launch in 2008. This will make the process of using the app easier and more casual, seen through their...
The most popular trend in marketing right now is the use of video. Video can be seen on all social media platforms and has been dubbed the future of content marketing. Video is important to use because consumers like engaging and easy to digest content along with the research by Cisco Visual...
Mark Zuckerberg, Facebook’s chief executive, announced last week that Facebook will be launching a “dislike” button. Following this exciting announcement were mixed reviews, both sides making valid points. In defense of Facebook’s decision, people will now be able to dislike and show support for posts that are about something sad, or...
Many people are probably unaware of the fact that this month, September, is Ethics Awareness month in the Public Relations Society of America(PRSA). Therefore I feel it is the perfect time to discuss the confusing subject of ethics and how it relates not only to the Public Relations side...
Rebranding seems like it has become somewhat of a trend lately as two major companies, Google and Verizon, have both redesigned their iconic logos. This has led to many businesses to question if they should rebrand their company. Rebranding should not be taken lately because we live in a digital...
Everyone wants to have the most productive work day possible but sometimes it is hard because you become distracted, tired, or just lost on what task you should tackle next. Here are some tips to help ensure that you are able to have a more productive work day and leave the office feeling accomplished....
Email marketing is timely, cost efficient, and environmentally friendly. It promotes your business all while being a medium through which you can communicate with your clients. Therefore email marketing has been and many believe will be a top marketing strategy. So here are some trends and tips to keep your company’s...
People become very frustrated when they open a link to a website only to discover that they must click on another link to make it mobile device friendly or worse there is no mobile version and the distorted words and images are all that have to work with. They...
